Australia’s own is a brand with a lot of history, but they still need to stay relevant in a changing world. They recently rolled out a campaign and got my help to design a neck tag that goes on their milk carton. With reference of their brand guide and creative brief, I was tasked with coming up with some designs that captured the essence of their brand while still keeping it interesting enough to get them noticed by customers. And from there they settled with this neck tag design for their campaign.
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