A good website should clearly communicate who you are, what you offer and what visitors should do next. I am Serene Soh, a freelance website designer in Singapore, creating clear, credible and responsive websites. For development, I work with my regular developer or collaborate with your appointed team.
Freelance Website Designer Singapore
A Website Designed Around Your Content
A website is not only a collection of attractive screens. Visitors need to understand the content, move between sections easily and find the information that matters to them.
Before designing, I review your objectives, audience, sitemap and available content. I consider which information should appear first, how the pages relate to one another and how the visual design can support your brand without getting in the way of usability.
Some clients already have a complete brief, while others have an old website, draft copy and a general idea of what needs to improve. In either situation, I can help organise the material into a clearer design direction before development begins.
Digital Design for Every Mission
Whether you need a new corporate website, a focused campaign page or a complete digital revamp, the right solution depends on your goals, content and technical requirements. Explore the services below to find the support that best fits your project.
Corporate Website Design
Websites for companies and organisations that need to present their services, capabilities, credentials and contact information professionally. The design can follow an existing brand guide or establish a refreshed visual direction for the company’s digital presence.
Website Revamp
A visual and structural refresh for websites that feel dated, difficult to navigate or inconsistent with the current brand. I review what can be retained, reorganised or improved rather than changing elements without a clear reason.
Landing Page and Campaign Design
Focused pages for campaigns, events, launches or lead generation. These pages are designed around a specific message and action, with a clear path through the content.
WordPress Website Design
For suitable projects, I can design and build websites using WordPress and Elementor. The exact arrangement will depend on the technical requirements, required functions and who will maintain the website after launch.
Website UI Design for Developers
If you already have a developer, I can produce the visual direction and page designs for implementation. I work with the developer to clarify layouts, responsive behaviour and required graphic assets.
Mobile App and Interface Design
Visual interface design for mobile applications and digital products, based on the app flow, wireframes and functional requirements supplied by the client or development team. Where needed, I can also help turn an early concept into clearer screen flows before the visual design is developed.
How Your Website Takes Shape
Project Discovery and Planning
We discuss the website’s purpose, users, pages, features, content and technical requirements. I also review the sitemap, brand guidelines, existing website and relevant references to establish a clear structure.
Homepage Design Direction
I develop the homepage concept to establish the overall visual direction, including typography, colours, imagery, navigation and reusable design elements that will guide the rest of the website.
Inside Page Design
Once the homepage direction is approved, I extend the visual system across the remaining pages. Reusable components stay consistent while each page is adapted to suit its content and purpose.
Development and Handover
The approved design is built in WordPress for the agreed scope or handed to your appointed developer. I provide the necessary files and remain available to clarify design details during implementation.
A Smarter Way to Build Your Website
Because my background covers branding, graphic design and digital communication, I can look at the website as part of the wider identity rather than as an isolated set of web pages.
You work directly with me throughout the design process. This makes it easier to discuss feedback, explain visual decisions and keep the website aligned with the original brief.
I design around the information your visitors need rather than filling a predetermined template. The visual structure supports the content, calls to action and user journey.
I can collaborate with your existing developer, bring in a regular development partner or build an appropriate WordPress and Elementor website where the scope allows.
Some of my past works
Community Support Website Design for AWWA Site Revamp
September 19, 2026
Nano Wafer Chip Website Design for Winovus Website Revamp
May 18, 2026
JED Trade – Website and Name Card Design for a Fintech Brand
June 20, 2025
Website Design for Premo: Automotive Spare Parts Distributor
December 12, 2024
Modern Financial Website Design for Investment Client
November 6, 2024
Professional Website Design for Engineering Company: Showcasing Advanced Materials and Solutions
October 23, 2024
Website Design for All 41 Logistics
September 18, 2024
Expert Law Firm Website Design Services – Boost Your Legal Practice Online
June 5, 2024
Showcasing Creative Website Design for a Healthcare Data Analytics Firm
June 3, 2024
Branding Design for Hansel
May 15, 2024
Jom Jom Website Design
May 8, 2024
Jumbo Branding Design
October 4, 2023
Frequently Asked Questions
Do you design and develop websites?
I specialise in the design, structure and visual experience of websites. For suitable WordPress and Elementor projects, I can also handle the build. Websites requiring more complex custom functionality may be developed by my regular developer or a developer appointed by your team. I will clarify the recommended arrangement after reviewing the scope.
Can you work with my existing developer?
Yes. I can prepare the website design and coordinate with your developer on layouts, assets and visual requirements. It is helpful to involve the developer early if the site has technical constraints or complex functions.
How long does a website take?
A straightforward corporate website commonly requires around three weeks for design: approximately one week for the initial homepage direction, one week for inside pages and another week for revisions and preparation. Development, content delays and more complex functions will extend the schedule. A project timeline will be proposed after the sitemap and requirements are confirmed.
What do you need from me before starting?
For a website, I will need the sitemap or proposed list of pages, available copy, logo and brand assets, image resources and details of any required functions. For an app or digital product, I will also need the user flow, wireframes or a clear explanation of how each screen should work.
Can you help if my content is not ready?
Yes. I can begin by reviewing the intended structure and identifying the types of content required for each page. Final design and development will move more efficiently once the actual copy is available, because content length and hierarchy affect the layout.
Do you provide domain registration and hosting?
I do not resell domains or hosting. I recommend that clients register these services under their own company details and payment method so they retain direct ownership and account access. I can guide you on what to purchase and help connect the domain to the completed site.
Can you maintain the website after launch?
Ongoing maintenance can be arranged separately, depending on the platform and the type of updates required. This may include content changes, design updates, backups or coordination with the developer.
What design files will I receive?
The handover format will be agreed with the developer and may include organised design files, exported graphics, image assets and supporting specifications. For WordPress projects that I build, the website itself will be handed over together with the relevant account access and guidance included in the agreed scope.
How much does website design cost?
The fee depends on the number of pages, complexity, content readiness, required functions and whether development is included. Share your sitemap or existing website with me and I can recommend a suitable scope and quotation.