Freelance Website Designer Singapore

A good website should clearly communicate who you are, what you offer and what visitors should do next. I am Serene Soh, a freelance website designer in Singapore, creating clear, credible and responsive websites. For development, I work with my regular developer or collaborate with your appointed team.

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A Website Designed Around Your Content

A website is not only a collection of attractive screens. Visitors need to understand the content, move between sections easily and find the information that matters to them.

Before designing, I review your objectives, audience, sitemap and available content. I consider which information should appear first, how the pages relate to one another and how the visual design can support your brand without getting in the way of usability.

Some clients already have a complete brief, while others have an old website, draft copy and a general idea of what needs to improve. In either situation, I can help organise the material into a clearer design direction before development begins.

Newway home website design done by freelance ui ux designer
A set of mobile app design for a football application

Digital Design for Every Mission

Whether you need a new corporate website, a focused campaign page or a complete digital revamp, the right solution depends on your goals, content and technical requirements. Explore the services below to find the support that best fits your project.

Websites for companies and organisations that need to present their services, capabilities, credentials and contact information professionally. The design can follow an existing brand guide or establish a refreshed visual direction for the company’s digital presence.

A visual and structural refresh for websites that feel dated, difficult to navigate or inconsistent with the current brand. I review what can be retained, reorganised or improved rather than changing elements without a clear reason.

Focused pages for campaigns, events, launches or lead generation. These pages are designed around a specific message and action, with a clear path through the content.

For suitable projects, I can design and build websites using WordPress and Elementor. The exact arrangement will depend on the technical requirements, required functions and who will maintain the website after launch.

If you already have a developer, I can produce the visual direction and page designs for implementation. I work with the developer to clarify layouts, responsive behaviour and required graphic assets.

Visual interface design for mobile applications and digital products, based on the app flow, wireframes and functional requirements supplied by the client or development team. Where needed, I can also help turn an early concept into clearer screen flows before the visual design is developed.

How Your Website Takes Shape

Project Discovery and Planning

We discuss the website’s purpose, users, pages, features, content and technical requirements. I also review the sitemap, brand guidelines, existing website and relevant references to establish a clear structure.

Homepage Design Direction

I develop the homepage concept to establish the overall visual direction, including typography, colours, imagery, navigation and reusable design elements that will guide the rest of the website.

Inside Page Design

Once the homepage direction is approved, I extend the visual system across the remaining pages. Reusable components stay consistent while each page is adapted to suit its content and purpose.

Development and Handover

The approved design is built in WordPress for the agreed scope or handed to your appointed developer. I provide the necessary files and remain available to clarify design details during implementation.

Responsive AWWA website design displayed across desktop, laptop, tablet and mobile devices.

A Smarter Way to Build Your Website

Practical Design Experience
Brand and Website Design Together
Because my background covers branding, graphic design and digital communication, I can look at the website as part of the wider identity rather than as an isolated set of web pages.
Work Directly With Your Designer
Direct Communication
You work directly with me throughout the design process. This makes it easier to discuss feedback, explain visual decisions and keep the website aligned with the original brief.
Experience With Information-Heavy Projects
Content-Led Design
I design around the information your visitors need rather than filling a predetermined template. The visual structure supports the content, calls to action and user journey.
A Balance of Creativity and Practicality
Flexible Development Arrangement
I can collaborate with your existing developer, bring in a regular development partner or build an appropriate WordPress and Elementor website where the scope allows.

Some of my past works

Community Support Website Design for AWWA Site Revamp
Community Support Website Design for AWWA Site Revamp

Community Support Website Design for AWWA Site Revamp

September 19, 2026

Three overlapping website hero screenshots in blue tones, illustrating nanofabrication and biochip themes.
Nano Wafer Chip Website Design for Winovus Website Revamp

Nano Wafer Chip Website Design for Winovus Website Revamp

May 18, 2026

JED Trade Website and Name Card Design
JED Trade – Website and Name Card Design for a Fintech Brand

JED Trade – Website and Name Card Design for a Fintech Brand

June 20, 2025

Website design for Premo
Website Design for Premo: Automotive Spare Parts Distributor

Website Design for Premo: Automotive Spare Parts Distributor

December 12, 2024

aregence website design showcase1
Modern Financial Website Design for Investment Client

Modern Financial Website Design for Investment Client

November 6, 2024

Website design for alpha pinnacle
Professional Website Design for Engineering Company: Showcasing Advanced Materials and Solutions

Professional Website Design for Engineering Company: Showcasing Advanced Materials and Solutions

October 23, 2024

Website design for All41 logistics mock up showcase
Website Design for All 41 Logistics

Website Design for All 41 Logistics

September 18, 2024

Website design for a law firm in singapore
Expert Law Firm Website Design Services – Boost Your Legal Practice Online

Expert Law Firm Website Design Services – Boost Your Legal Practice Online

June 5, 2024

Single page website design for a healthcare data company
Showcasing Creative Website Design for a Healthcare Data Analytics Firm

Showcasing Creative Website Design for a Healthcare Data Analytics Firm

June 3, 2024

Logo design for hansel singapore freelance designer
Branding Design for Hansel

Branding Design for Hansel

May 15, 2024

jom jom website design
Jom Jom Website Design

Jom Jom Website Design

May 8, 2024

jumbo courier logo design
Jumbo Branding Design

Jumbo Branding Design

October 4, 2023

“

We have worked with many freelance graphic designers in the past but none can match the professionalism of Serene. She is always helpful and willing to go extra mile to help us. Sometimes we have very tight deadlines. Instead
of discussing about the additional cost involved, she got down to her work immediately and deliver first before anything else. Wonderful experience working with her. Awesome lady. We would continue to tap on
her for our future graphic design work. Thanks Serene.

CEO (Mr Chong Chee Wah) and Co-Founder (Ms Wendy Chan) of TreeBox Solutions.
“

I was convinced she is the graphic designer for me. As an Event Planner, I am always happy to work with people who are eager, determined, willing to go the distance and prioritizes my work. Serene was all that for me. She has the ability to think outside the box. A brilliant freelance graphic designer.

Rose K Kuruvilla, Never Ending Ideas Events
“

Serene is always open to our many feedbacks and requirements At the same time, she is always willing to work to meet our needs despite the many changes that we requested. Serene is a helpful and a cheerful freelance graphic designer to work with.

Lois Teoh, TVC Pte Ltd
“

Thank you for all the great graphic design work done! Well done!

Cindy, Deco Gifts And Print
“

good graphic design job with LAF Serene, we really like it! 😉

Alvaro Quesada, Business Director, Tinkle International

Frequently Asked Questions

I specialise in the design, structure and visual experience of websites. For suitable WordPress and Elementor projects, I can also handle the build. Websites requiring more complex custom functionality may be developed by my regular developer or a developer appointed by your team. I will clarify the recommended arrangement after reviewing the scope.

Yes. I can prepare the website design and coordinate with your developer on layouts, assets and visual requirements. It is helpful to involve the developer early if the site has technical constraints or complex functions.

A straightforward corporate website commonly requires around three weeks for design: approximately one week for the initial homepage direction, one week for inside pages and another week for revisions and preparation. Development, content delays and more complex functions will extend the schedule. A project timeline will be proposed after the sitemap and requirements are confirmed.

For a website, I will need the sitemap or proposed list of pages, available copy, logo and brand assets, image resources and details of any required functions. For an app or digital product, I will also need the user flow, wireframes or a clear explanation of how each screen should work.

Yes. I can begin by reviewing the intended structure and identifying the types of content required for each page. Final design and development will move more efficiently once the actual copy is available, because content length and hierarchy affect the layout.

I do not resell domains or hosting. I recommend that clients register these services under their own company details and payment method so they retain direct ownership and account access. I can guide you on what to purchase and help connect the domain to the completed site.

Ongoing maintenance can be arranged separately, depending on the platform and the type of updates required. This may include content changes, design updates, backups or coordination with the developer.

The handover format will be agreed with the developer and may include organised design files, exported graphics, image assets and supporting specifications. For WordPress projects that I build, the website itself will be handed over together with the relevant account access and guidance included in the agreed scope.

The fee depends on the number of pages, complexity, content readiness, required functions and whether development is included. Share your sitemap or existing website with me and I can recommend a suitable scope and quotation.

The Designer’s Field Notes

October 13, 2026 in Graphic Design

From a Mountain of Content to a Finished Report Me, AI and a 200-Page Report

Annual reports and sustainability reports can look deceptively simple when they are finished. Beautiful cover. Clean typography. Nice charts. Everything sitting neatly where it should be. What you do not…
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September 17, 2026 in Graphic Design

Will AI Replace Graphic Designers

Why I see AI as a tool, an assistant and a way to work better, rather than a replacement for the designer I started thinking seriously about this after a…
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