Hi, I’m Serene and I’m a freelance graphic designer based in Singapore. I’ve been freelancing since 2009 when i was still studying for my Degree in Communication Design from SIM/ RMIT. I have worked with many international and local brands. During then, I’ve developed my own amazing graphic design powers after years of long exposure to radiation from working on my mac.
These are my super graphic design powers.

Branding Designer
I am a freelance logo designer and I specialize in creating unique and distinctive marks that help you to stand out from the crowd. I have worked with numerous businesses of all shapes and sizes, so you can be sure that I will understand your business idea. After a consultation meeting and a detailed discussion about your business, we can come up with logo design proposals that are tailored to fit your needs.

Graphic Designer
Are you a small business looking for a freelance graphic designer in Singapore to come up with high quality designs for your company? Or are you a fellow graphic designer who need some additional support? Well, look no further because I am the freelance graphic designer you have been looking for. I do large format prints like backdrop designs or pull up banners and small brochure and flyers as well. I also do reports like sustainability report and annual report designs as well. Check out my design portfolio for some of my past works

Website Designer
Great website design can be the difference between a good and great website. I am a skilled front end Website designer, I will create an awesome design for your website that is not only visually appealing but also easy to navigate and read. Whether you want to update your current website or have a new one made, I can help you to design it in the most efficient way possible.

Packaging Designer
A good packaging design will affect your brand. It can either turn a product into an experience, or simply look tasteless and boring. You could make your product stand out in a shelf full of competitors by having an eye-catching packaging design that is going to intrigue people to pick it up. It’s something small but sometimes it’s what makes the difference. And I’m the freelance graphic designer who will be able to help you with all that.
Frequently Asked Questions
How much do you charge for a regular freelance design work?
Well, it will be like asking the auntie who sells vegetable downstairs, how much will your lunch later cost.
I will need to know the details of your project. Like, what’s your project about? Is it a marketing campaign, event, new company launch? And also what do you need? Is it a logo design? Or a brochure design? How many pages will there be? All these details will affect the cost of your project.
If you would like to have like just a generalised sense of how much will it cost to hire me as your freelance graphic designer, just give me a call or email me.
Can I have a face to face meeting with you to discuss on a freelance graphic design project I have?
Of course! I will be available for a zoom meeting during office hours any day of the week. Or if you prefer a physical meeting, I will be available every Tuesday. Why every Tuesday you may ask? It’s because I need time in front of my computer to be working on my other freelance design work. So if I spend too much time traveling around, I will have less time to finish my work.
I am very secretive with my current project, are you open to sign an NDA?
Sure! I understand the importance of company secrets. In order to be competitive in the market, you have to be the first or the only one who is providing this business that you might have. Just let me know your concerns and that you don’t wish to have your project appearing any where on my website. That’s fine as well.
Do you take up adhoc graphic design work from agencies?
Sure! I will be keen. Just give me a call and we can see how we can work together.
My graphic design project is really small, would you still be keen to take this up?
Sure why not. A small project is still a project. If it is important to you, it will be important to me as well. Just give me a call and we can sort this out together.
Are you open to be working in our office in Singapore for a short period of time?
Sorry no, I will not be able to do that as I do have other clients on hand, and it will be difficult for me to manage that. As I don’t think it will be nice or fair if I were to bring my other client’s work to your office and still charge you a full day rate.
I will be able to work remotely instead and give you a timesheet instead.
What software do you use for your work?
For logo designs, usually will be Adobe Illustrator.
For graphic work like backdrop designs, posters design, brochure design, flyers and such, it would be either Adobe Indesign, or Adobe illustrator depending on the kind of work it is.
For photos touch ups, Adobe photoshop.
For UI/UX and website designs, I am still doing on the old fashion way which is Adobe Illustrator for wire frames and Photoshop for the front end design. But I am slowly moving it on to Adobe XD.
What are your terms of payment for your graphic design work?
For smaller project, it would be a 100% upfront payment. For other bigger graphic design projects, it will be 50% before we start and 50% after the project is completed.
And I understand some of you come from a company where their finance department need a 30 day credit. If you need me on a timesheet or retainer basis, I would be able to work my way around with that as well. Just give me a call and we can discuss in detail about that.
What are your working hours?
I am available from Monday to Friday and my working hours are from 9:00am to 5:00pm.
Do you work with overseas clients?
Although I am based in Singapore, with the help of technology, I am able to work with clients overseas. I have worked with clients from Hong Kong, Australia, Sweden, Amsterdam, India, Japan and London. So as long as we work out on how we can communicate with each other, either via phone call or email, I am sure I will be able to hand your project.
Random thoughts of a freelance graphic designer
Come on, don’t be shy, ask me for a quotation for your graphic design projects.
Do let me know how I could help you or if you have any questions about any graphic design projects that you might have via the contact options below.
Whatsapp me at +65 911 999 21 or email me at [email protected]
Do Email or text as my phone reception is not fantastic.
I will reply you as soon as I can.