Hi, I’m Serene and I’m a freelance graphic designer based in Singapore. I’ve been working in design since 2009, when I was still studying for my Degree in Communication Design with SIM/RMIT. Since then, I’ve worked with businesses, agencies and brands both locally and internationally. Somewhere along the way — probably after far too many hours in front of my Mac — I developed a few graphic design superpowers of my own.
My Graphic Design Superpowers.
Branding Designer
I’m a branding designer who helps businesses build a visual identity that feels clear, distinctive and consistent. That can start with the logo design, but it also includes the wider brand system — typography, colour palettes, supporting graphics and the rules that tie everything together. I take time to understand your business, your audience and how the brand needs to work across different applications before developing a direction that feels right for you. Where needed, I can also put everything into a brand guide so your team knows how to use the identity consistently. After years of working across different industries and braving countless design briefs full of curveballs, I’ve had plenty of training in figuring out what clients really need — consider it my version of kung fu training, except the superpowers are in design.
Graphic Designer
Are you looking for a graphic designer in Singapore to create high quality designs for your business? From brochures, flyers and social media graphics to large-format prints, reports and event materials, I work across pretty much anything that needs a designer’s eye. I turn mountains of content, charts and data from annual reports, sustainability reports and other corporate publications into clear, engaging layouts that people can actually understand. I also create key visuals, themes and branded materials that add colour and consistency to events. Whether it is a tiny flyer or a hundred-page report, I’m the person who swoops in to bring order, colour and clarity to the chaos.
Website Designer
Great website design can be the difference between a good website and one that really works for your business. As a front-end website designer, I give tired or cluttered websites a little design zap — turning them into something visually appealing, easy to navigate and clear to read. Whether you are refreshing an existing site or starting from scratch, I help shape the layout, structure and overall look so everything works together smoothly. Think of it as giving your website a proper upgrade — less tangled web, more organised digital headquarters.
Packaging Designer
A strong packaging design can turn a product into something people notice, pick up and remember. I create eye-catching packaging that helps your product stand out on a crowded shelf while still feeling right for your brand. From labels and boxes to pouches and product ranges, the design needs to look good, communicate clearly and work in the real world. Sometimes all it takes is the right colours, layout and visual punch to give a product that extra edge. You could say I give packaging a little design armour before it heads out to battle on the shelf.
Past graphic design works
Corporate Brochure Design for James Cook Institute Upskilling Courses
August 18, 2026
Magic Card Trick Book Design with an Edgy Editorial Layout
July 18, 2026
Air Freight Brochure Design for B&H Worldwide Logistics Services
June 18, 2026
School Brochure Design for Overseas Family School
May 29, 2026
Nano Wafer Chip Website Design for Winovus Website Revamp
May 18, 2026
Corporate Sustainability Report Design | Katoen Natie
April 29, 2026
Logo Design for Distrup | Interior Design Branding
March 29, 2026
Brand & Brochure Design for Vesper Group | International Real Estate
February 28, 2026
Infographic Design for Singapore Sports School: Visual Communication for Youth Sports Development
January 29, 2026
Infographic Design for AirLab for Exhibition Communication
December 22, 2025
Annual School Concert Collateral Design for Kuo Chuan Presbyterian
November 15, 2025
Sustainability Report Design for Marine Company – Nam Cheong
October 11, 2025
Social Media Banner Designs for MoneySmart
September 8, 2025
Catalog Design for Patek Philippe Auction House
August 1, 2025
Graphic Design for NIEC Event | Logo, Backdrop and Ticket Design
July 4, 2025
Boon Teck Seafood Logo Design
June 27, 2025
Frequently Asked Questions
How much will my design project cost?
Over the years as a freelance graphic designer in Singapore, I’ve heard it all — from “can you design me a logo in 5 minutes?” to “can you make it pop more?” But asking me how much your project will cost without giving me any details is like asking the vegetable aunty downstairs how much your lunch will cost before even telling her what you want to eat!
To give you an accurate quote, I need to know the nitty-gritty details of your project. What’s the objective? Is it a marketing campaign, an event or a new company launch? What kind of design work do you need — a logo, a brochure, or something else? How many pages are involved? All these factors play a part in determining the cost of your project.
But hey, if you just want a ballpark estimate of how much it will cost to hire me as your freelance graphic designer, give me a holler or shoot me an email. I promise I’ll keep the quote simple and clear, so you won’t need X-ray vision to figure out what you’re paying for.
Can we have a meeting?
Certainly! I’m happy to schedule a Zoom meeting with you during office hours on any weekday that suits your schedule. Ever since we all discovered the magic of Zoom during the COVID years, meetings have become a lot easier — no travelling across Singapore, no hunting for parking, and more time to actually get the design work done.
If you prefer an in-person meeting, that can be arranged too. Once we’ve found a time that works for both of us, we can jump straight into the project and get things moving — no cape required.
Can my project be kept confidential?
Absolutely! As a freelance graphic designer, I completely understand the value of keeping company secrets under wraps. Think of it as one superhero understanding another — sometimes the mission is confidential, the details are on a need-to-know basis, and everyone has a role to play in getting the job done right. So, if you have any concerns about your project’s confidentiality, just let me know.
Rest assured, I’m happy to respect your wishes and ensure that your project doesn’t appear anywhere on my website. Your business is safe with me — consider me part of the team, just without the dramatic superhero entrance.
Do you work with creative agencies?
Being a freelance graphic designer, I’m always happy to collaborate with creative agencies and take on ad hoc design projects — so the answer is a resounding “YES!”
If you’re looking for an extra pair of design hands to support your team, I can step in to help bring your client’s ideas to life while working within your existing direction, brand guidelines and deadlines.
So, let’s have a chat about what you need. With my design experience and your agency’s creative firepower, we’ll make a pretty good dynamic duo — ready to tackle the project and get it across the finish line.
Do you take on small design projects?
Well, well, well — looks like we have a small but mighty graphic design project on our hands. The answer is absolutely yes! As a freelance graphic designer, I’m happy to take on projects of all sizes — big, small and everything in between.
When it comes to design, size really doesn’t matter. If the project is important to you, it deserves the same care and attention whether it’s a logo, brochure, business card or something else entirely.
So, let’s work together and bring your idea to life. Sometimes the smallest projects just need the right creative sidekick to save the day — and as they say, good things really do come in small packages.
Can you work on-site?
As a freelance graphic designer, I work remotely rather than on-site, as I usually manage several client projects at the same time. This allows me to give each project the attention it needs without charging you for hours that may not be spent directly on your work.
For projects billed by time, I can provide a detailed timesheet so you have full visibility of the hours spent and work completed. I’m also available for regular check-ins via email, phone or Zoom, so communication stays clear and everyone remains on the same page.
Think of remote working as my version of teleporting — I skip the travelling time and get straight to the design work, which means more time spent actually getting things done.
What design software do you use?
For logo design, I usually work in Adobe Illustrator. For graphic design projects such as backdrops, posters, brochures and flyers, I use either Adobe InDesign or Adobe Illustrator depending on the type of artwork and how the final piece needs to be produced. For UI/UX and website design, I still prefer a more traditional workflow, using Illustrator for wireframes and Photoshop for the front-end visuals.
And yes, I do use AI — but as a tool, not as a replacement for the designer. You are still hiring me to think, design, make decisions and solve the visual problem. I use AI mainly for repetitive or time-consuming tasks such as image clean-up, cropping, extending backgrounds, generating mockup scenes or speeding up production work. Think of AI as an extra pair of hands back at base, taking care of the repetitive stuff while I focus on the actual design thinking.
What are your payment terms?
For smaller projects, I usually require 100% upfront payment. For larger graphic design projects, the payment is typically split into 50% before the project starts and 50% upon completion.
I also understand that some companies have finance processes that work on a 30-day credit term. If you need to engage me on a timesheet, retainer or other ongoing arrangement, I’m happy to discuss a setup that works for both sides. Just give me a call and we can work out the details.
What are your working hours?
I am available from Monday to Friday and my working hours are from 9:00am to 5:00pm.
Do you work with overseas clients?
I’m a freelance graphic designer based in Singapore, but my clients don’t have to be. Thanks to email, Zoom and all the usual digital tools, I can work with you whether you’re across town, across the world, or somewhere between Gotham City and Wakanda.
Distance has never really been a problem. We can communicate by email, phone or video call and keep everything moving smoothly throughout the project. I’m used to adapting to different clients, timelines and ways of working, so wherever you are, we can still collaborate and bring your project to life.
Random thoughts of a graphic designer
Why Great Design Matters: How Infographics and Visual Content Help Your Brand Stand Out



“Serene, what is your PROUDEST graphic design project to date”



Understanding High Resolution, Low Resolution, and Vector Images: Key Differences Explained



Finding Creative Inspiration as a Freelance Graphic Designer: Tips and Strategies



What do I do all day at home as a freelance graphic designer?



My Embarrassing Logo Design Blunder #truestory



Mastering the Art of Giving Feedback to Your Graphic Designer



Demystifying Graphic Design Files: A Guide for Clients
Have a graphic design project in mind?
If you have a project you would like to discuss, or you are not quite sure what you need yet, just drop me a message.
You can Whatsapp me at +65 911 999 21 or email me at serene@serenesoh.com