Serene Soh

Why I see AI as a tool, an assistant and a way to work better, rather than a replacement for the designer I started thinking seriously about this after a…

In today’s fast-moving digital world, attention is currency. With audiences scrolling past thousands of messages daily, standing out is no longer optional—it’s essential. That’s where great design, particularly infographic design…

When clients asks me this question, I tend to look back over my career as a graphic designer, I realize that my journey has been shaped by constantly evolving challenges.…

"Serene, please use this logo for my brochure please." *sends image via whatsapp* "Would you be able to email me the image, and I will need a high res one.…

As a freelance graphic designer with over 10 years of experience, I've discovered various ways to find creative inspiration. Here, I share some effective strategies that can help you overcome…

7am what people think I am doing Still sleeping... What I am really doing waking up and prepare breakfast for kids. ------ 8am what people think I am doing STILL…

About 5 or 6  years ago, I received a job request from a client who needed a logo designed for his business. Following standard procedure, I sent him a logo…

With over 10 years of working experience in this industry, I have received countless design feedback about my work. Today, I am going to share with you the best (and…