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Freelance Logo Designer Singapore

As an accomplished freelance logo designer based in Singapore, I possess over a decade of experience in crafting visually stunning and bespoke logos that enhance brand identity. My expertise extends beyond mere design aesthetics – I strive to create a memorable and impactful representation of your company that resonates with your target audience.

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years of experience


cups of coffee


crumpled pieces of paper


super logo designer

How do I start working on a logo design

As a freelance logo designer, I take great care in crafting a distinctive and unique visual identity for your business that sets it apart from competitors within your industry. Similar to selecting an outfit, it is crucial to choose a logo that accurately reflects your company’s values and enables instant recognition by potential customers.

To commence the logo design process, I will first engage in an in-depth consultation to gain a comprehensive understanding of your business needs and brand identity. Based on our discussion, I will present you with three distinct logo samples that cater to your specific requirements. Once you have selected your preferred design, we can proceed to other collateral such as name card design, letterheads, PowerPoint templates, and more.

Name card and logo design mock up
Brand guide for a logo branding project

My design approach begins with a thorough understanding of your business objectives and values. I then combine my creativity with industry-leading design software to create a customized and innovative logo that captures the essence of your brand. Whether you are a start-up or an established business seeking a rebrand, I can deliver a logo that is both professional and unique.

Invest in your company’s visual identity today by partnering with a skilled freelance logo designer. Reach out to me to discuss your logo design needs and take the first step in elevating your brand.

Some of my past works

Logo design for Posito Singapore Freelance Designer

Logo Design for Posito

July 10, 2024

logo mock up for indonesian food and beverage restaurant

Professional Logo Design Services for a Indonesian Food and Beverage Restaurant

May 29, 2024

video production logo design

Creative Logo Design Service for a Video Production Company

May 22, 2024

Logo design for hansel singapore freelance designer

Branding Design for Hansel

May 15, 2024

alpha bottle label design mock up for 3 bottles

Alpha One Label and Carton Box Design Portfolio: Elevating Brand Identity Through Innovative Packaging Solutions

May 1, 2024

logo design for beasoon

Beacon Primary School Logo Design

March 20, 2024

Brewtime logo design done by singapore freelance designer

Brewtime Logo and Tab Design

March 13, 2024

Logo design mock up for hues

Revving Up: Logo Design for Automotive Detailing Excellence

March 6, 2024

Logo design for La Niang Lash

Le Niang Logo Design

February 14, 2024

Ecopoint Final logo design

Logo Design Project for Ecopoint

February 7, 2024

TA care solutions logo design

Logo Design for TA Care Solutions

January 24, 2024

AFG Logo mock up

Branding Design Project for Asia Football Group

January 3, 2024

See more of my work

We have worked with many freelance graphic designers in the past but none can match the professionalism of Serene. She is always helpful and willing to go extra mile to help us. Sometimes we have very tight deadlines. Instead
of discussing about the additional cost involved, she got down to her work immediately and deliver first before anything else. Wonderful experience working with her. Awesome lady. We would continue to tap on
her for our future graphic design work. Thanks Serene.

CEO (Mr Chong Chee Wah) and Co-Founder (Ms Wendy Chan) of TreeBox Solutions.

I was convinced she is the graphic designer for me. As an Event Planner, I am always happy to work with people who are eager, determined, willing to go the distance and prioritizes my work. Serene was all that for me. She has the ability to think outside the box. A brilliant freelance graphic designer.

Rose K Kuruvilla, Never Ending Ideas Events

Serene is always open to our many feedbacks and requirements At the same time, she is always willing to work to meet our needs despite the many changes that we requested. Serene is a helpful and a cheerful freelance graphic designer to work with.

Lois Teoh, TVC Pte Ltd

Thank you for all the great graphic design work done! Well done!

Cindy, Deco Gifts And Print

good graphic design job with LAF Serene, we really like it! 😉

Alvaro Quesada, Business Director, Tinkle International

Frequently Asked Questions

I have an existing logo design which needs refreshing, can you do it?

Sure of course. Just send me your current logo design and let me know the concerns that you have, like what’s working with this logo and what is not. From there I will be able to work out the various mocks to choose from.

What are the files will I receive after the logo designing project is completed?

Usually it will be vector files, that are in AI and EPS. These are for professional use, for example like large format print, adverts, signboard and such.

And high res image files that are in PNG and JPG. These are for internal use. For example, website, emails, Power points and word.

I will also provide a PDF that contains the colour code in HEX, RGB, CMYK and Pantone code as well.

Do your logo design comes with a brand guide?

For a straight forward logo design, it will just come with the logo itself with the different variations. IE: black and white version, faveicons, vertical logo, horizontal logo.

But if you need a brand guide, sure I will be able to do that as well. Just let me know and I will be able to work out a package for you.

How long will a logo design take?

Roughly about 1-3 weeks. That will be 1 week for me to come up with 3 mocks and the other 2 weeks for us to make changes and experiment on things like colours, fonts and different layout and placements.

If you need a quick turn around, just let me know and I will see if I will be able to adjust and quickly work it out for you.

What if I don't like your logo design?

How dare you not like my work?!

No I am just kidding. Some times it’s inevitable that project might go side ways. When that happens, no to worry, we will sit down and go over our requirements again. Then from there I will come up with additional mocks.

Usually I have up to 5 rounds of changes which will work out to be about 8 mock ups in total. We are bound to hit something by then.

I have a logo which I lost all my vector files. Can you trace it for me?

Yes! I can do that as well. Just send me your logo file, as high res as possible, and I will be able to trace it for you. The results might not be a 100% match, but it will not be a drastic difference.

All these sounds great! But how much is a logo design?

For a straight forward logo design only, it will be a flat rate. But however, I won’t be able to publish my rates here cause… competitors la… I am sure you will understand. If you would like to know more, contact me to find out more.

Random thoughts of a logo designer

May 30, 2024 in Graphic Design

Understanding High Resolution, Low Resolution, and Vector Images: Key Differences Explained

"Serene, please use this logo for my brochure please." *sends image via whatsapp* "Would you be able to email me the image, and I will need a high res one.…
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May 23, 2024 in Graphic Design

Finding Creative Inspiration as a Freelance Graphic Designer: Tips and Strategies

As a freelance graphic designer with over 10 years of experience, I've discovered various ways to find creative inspiration. Here, I share some effective strategies that can help you overcome…
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