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Freelance Logo Designer Singapore

As an accomplished freelance logo designer based in Singapore, I possess over a decade of experience in crafting visually stunning and bespoke logos that enhance brand identity. My expertise extends beyond mere design aesthetics – I strive to create a memorable and impactful representation of your company that resonates with your target audience.

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years of experience


cups of coffee


crumpled pieces of paper


super logo designer

How do I start working on a logo design

As a freelance logo designer, I take great care in crafting a distinctive and unique visual identity for your business that sets it apart from competitors within your industry. Similar to selecting an outfit, it is crucial to choose a logo that accurately reflects your company’s values and enables instant recognition by potential customers.

To commence the logo design process, I will first engage in an in-depth consultation to gain a comprehensive understanding of your business needs and brand identity. Based on our discussion, I will present you with three distinct logo samples that cater to your specific requirements. Once you have selected your preferred design, we can proceed to other collateral such as name card design, letterheads, PowerPoint templates, and more.

Name card and logo design mock up
Brand guide for a logo branding project

My design approach begins with a thorough understanding of your business objectives and values. I then combine my creativity with industry-leading design software to create a customized and innovative logo that captures the essence of your brand. Whether you are a start-up or an established business seeking a rebrand, I can deliver a logo that is both professional and unique.

Invest in your company’s visual identity today by partnering with a skilled freelance logo designer. Reach out to me to discuss your logo design needs and take the first step in elevating your brand.

Some of my past works

Name card design for pet grooming singapore freelance designer

Branding Design for a new Pet Grooming Service

August 20, 2023

health penguin logo design

Logo Design for Health Penguin

August 13, 2023

Astignes Logo, Name Card and Powerpoint Template Design

Astignes Logo, Name Card and Powerpoint Template Design

July 26, 2023

Logo design for melben seafood restaurant

Logo Design for Melben Seafood in Singapore

July 7, 2023

Kidz Amaze Logo Design

Kidz Amaze Logo and Brochure Design

June 30, 2023

Nouriche Final logo design

Logo Design for Nouriche Confinement Company

June 23, 2023

altstudio logo design

Logo Design for Altstudio

June 2, 2023

Website and Logo Design for Daily Vanity Awards

Website and Logo Design for Daily Vanity Awards

May 26, 2023

Tonya Elizabeth – Logo Design

May 5, 2023

A logo design done for Travel Designers Asia

Travel Designer – Logo, Namecard and Website Design

April 21, 2023

A logo design for boon teck seafood.

Boon Teck Seafood Logo Design

April 14, 2023

Logo design for NIEC Event

Graphic Design for NIEC Event | Logo, Backdrop and Ticket Design

April 7, 2023

See more of my work

We have worked with many freelance graphic designers in the past but none can match the professionalism of Serene. She is always helpful and willing to go extra mile to help us. Sometimes we have very tight deadlines. Instead
of discussing about the additional cost involved, she got down to her work immediately and deliver first before anything else. Wonderful experience working with her. Awesome lady. We would continue to tap on
her for our future graphic design work. Thanks Serene.

CEO (Mr Chong Chee Wah) and Co-Founder (Ms Wendy Chan) of TreeBox Solutions.

I was convinced she is the graphic designer for me. As an Event Planner, I am always happy to work with people who are eager, determined, willing to go the distance and prioritizes my work. Serene was all that for me. She has the ability to think outside the box. A brilliant freelance graphic designer.

Rose K Kuruvilla, Never Ending Ideas Events

Serene is always open to our many feedbacks and requirements At the same time, she is always willing to work to meet our needs despite the many changes that we requested. Serene is a helpful and a cheerful freelance graphic designer to work with.

Lois Teoh, TVC Pte Ltd

Thank you for all the great graphic design work done! Well done!

Cindy, Deco Gifts And Print

good graphic design job with LAF Serene, we really like it! 😉

Alvaro Quesada, Business Director, Tinkle International

Frequently Asked Questions

I have an existing logo design which needs refreshing, can you do it?

Sure of course. Just send me your current logo design and let me know the concerns that you have, like what’s working with this logo and what is not. From there I will be able to work out the various mocks to choose from.

What are the files will I receive after the logo designing project is completed?

Usually it will be vector files, that are in AI and EPS. These are for professional use, for example like large format print, adverts, signboard and such.

And high res image files that are in PNG and JPG. These are for internal use. For example, website, emails, Power points and word.

I will also provide a PDF that contains the colour code in HEX, RGB, CMYK and Pantone code as well.

Do your logo design comes with a brand guide?

For a straight forward logo design, it will just come with the logo itself with the different variations. IE: black and white version, faveicons, vertical logo, horizontal logo.

But if you need a brand guide, sure I will be able to do that as well. Just let me know and I will be able to work out a package for you.

How long will a logo design take?

Roughly about 1-3 weeks. That will be 1 week for me to come up with 3 mocks and the other 2 weeks for us to make changes and experiment on things like colours, fonts and different layout and placements.

If you need a quick turn around, just let me know and I will see if I will be able to adjust and quickly work it out for you.

What if I don't like your logo design?

How dare you not like my work?!

No I am just kidding. Some times it’s inevitable that project might go side ways. When that happens, no to worry, we will sit down and go over our requirements again. Then from there I will come up with additional mocks.

Usually I have up to 5 rounds of changes which will work out to be about 8 mock ups in total. We are bound to hit something by then.

I have a logo which I lost all my vector files. Can you trace it for me?

Yes! I can do that as well. Just send me your logo file, as high res as possible, and I will be able to trace it for you. The results might not be a 100% match, but it will not be a drastic difference.

All these sounds great! But how much is a logo design?

For a straight forward logo design only, it will be a flat rate. But however, I won’t be able to publish my rates here cause… competitors la… I am sure you will understand. If you would like to know more, contact me to find out more.

Random thoughts of a logo designer

April 25, 2023 in Graphic Design

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