Genetron recognized the need for a facelift for their aging catalogue, originally pieced together in-house by their engineering team. Dissatisfied with its lackluster appearance, they turned to me for a complete overhaul. The challenge was clear: to take a plethora of technical information and machine specifications and present them in a manner that was both visually appealing and practical for their sales force to utilize effectively.
My approach was twofold. First, I suggested incorporating Genetron’s distinctive red branding throughout the catalogue, not only to maintain brand consistency but also to infuse a sense of vibrancy and cohesion into the design. Second, I recommended adopting a flexible approach to page count, liberating us from the constraints of space and ensuring that each piece of information had room to breathe, thus avoiding the common pitfall of overwhelming the reader with cramped layouts.
The end result exceeded expectations—a polished, stylish catalogue that not only met but exceeded the client’s desires. Their sales team was equipped with a tool that not only showcased their offerings effectively but also projected a professional and forward-thinking image to potential clients.
Are you facing a similar challenge with your company’s catalogue design? Let’s collaborate to bring your vision to life and elevate your brand’s presence in the market. Reach out today, and let’s create something exceptional together.