JED Trade – Website and Name Card Design for a Fintech Brand

JED Trade, a growing online trading platform based in Singapore, approached me to work on their website and name card design. As a company operating in the financial technology space, they needed a visual identity that would reflect both professionalism and approachability.

We began with the name card design. Since they are part of the finance industry, it was important to maintain a clean, minimal, and polished aesthetic. The layout was kept simple and uncluttered, using a modern typeface and strategic white space to convey trust and clarity—qualities that are essential in financial services.

Next, I moved on to the website design, which was developed on WordPress. Unlike traditional banks, JED Trade wanted a more casual and user-friendly interface that would appeal directly to consumers. To achieve this, I introduced soft, approachable illustrations and a refreshed color palette that added warmth and vibrancy. This helped humanize their tech-driven platform while still retaining a sense of corporate reliability.

The result is a cohesive brand presentation across both digital and print—professional yet modern, serious but not intimidating.

Are you looking for a designer to help with your website and name card design? With over 16 years of experience, I’m here to help. Let’s create something impactful together!