The client wanted a simple and clean branding for her business and mentioned that it should look like a list. Thus the idea of a note pad with the words The HRM List positioned like a list on a notepad.
I also create a set of brand guide that states on the use of the logo and how it should translate to the rest of her marketing materials in order to keep the brand consistent.
I also designed the site for HRM. The client wanted something more fun and whimsical.