- August 10, 2022
This is a logo design project for Boon Teck Seafood, a traditional seafood distributor in Singapore. They approached me to redesign their logo, and they wanted something that was modern but not tacky like some of their competitors’ logos. I got creative and created an illustration that looked like Chinese brush painting depicting the 2 fish they distribute: soon hock and grouper. The result? A clean, crisp look that alludes to their long history as a family business.
- Branding
- Logo design