Here I have presented 2 mocks to the client.
The one of the left is a word mark logo with the word “superfoods” weaved into Besapure. The one on the right is using the initials BS as an icon for the logo. The client has requested olives to be part of their identity.
And for the third mock, which the client has picked out has the concept of illustrated olives as part of the motive. I used a cream green colour as part of the line drawing with a deep coloured background to give it a bit of contrast and inject a luxury organic feel to the over all logo concept.
After the concept was picked out, we experimented on different fonts, shapes and colours until we have found something that spoke to the client.
We then decided to keep thing clean and simple, and opt to go without a background with just using the gold as it’s core branding to give a sophisticated touch to the logo.
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