I recently collaborated with MoneySmart, a leading personal finance platform in Asia, to support their social media design needs while they searched for a new in-house designer. Over a two-month period, I worked remotely, providing consistent creative support for their marketing campaigns across Singapore and Hong Kong. My main task was to create eye-catching social media banners that resonated with each local audience while aligning with their brand’s voice and visual identity.
Each campaign had its own messaging, requiring a unique tone and layout. I collaborated closely with various marketing managers to ensure every banner met the objectives of the campaign while staying true to MoneySmart’s brand guidelines. I was responsible for applying consistent brand colours, typography, and layout styles across a wide variety of formats for platforms like Instagram, Facebook, and LinkedIn.
This project showcased my ability to adapt quickly to new teams, work effectively in remote design collaboration, and deliver high-quality visual content under tight timelines. Whether it’s a one-off campaign or a longer engagement, I ensure that every asset is both on-brand and campaign-ready. I bring creative consistency to fast-moving digital teams.
Do you need help with ad hoc design support for your digital marketing campaigns? Whether you’re between hires or scaling up temporarily, I can step in and deliver on-brand, engaging visuals that keep your content flowing. Let’s talk.
