I am Serene Soh, a Singapore-based freelance graphic designer and the person behind Bittachon Pte Ltd, my one-woman design studio.

I started freelancing in 2009 while I was still a design student, taking on small projects and learning from each one. Over the years, the practice grew project by project—from modest beginnings to larger and more complex work for SMEs, multinational companies and government organisations. Today, my work spans branding, reports, publications, event materials, packaging, websites, and other print and digital communications.

As a one-woman studio, I am the person who replies to your enquiry, discusses the brief, develops the concept, creates the design, manages the revisions and prepares the final artwork. There is no account manager passing instructions to a separate creative team; every client works directly with me from beginning to end.

Looking back at where I started and how far the practice has come, I am quietly proud of the journey. Perhaps that is the real story behind Super Serene—years of learning, improving and showing up for every project.

Every project has its own challenges, and good design is about more than making things look polished. It takes clear communication, careful thinking and someone who can guide the project from brief to final artwork. Here are the strengths I bring to every creative mission: